A stronger story sharing female perspectives
A stronger story sharing female perspectives

A stronger story sharing female perspectives

GOOD IDEA

The 1996 What Women Want campaign that sort to make more womens’ voices heard by those tackling society’s biggest challenges.

STORY STRATEGY

A 20th anniversary digital rerun of the UK’s largest social survey to capture the views of women today.

SOLUTIONS

An online supporter community including 12 women’s organisations, that has generated over 10,000 replies. PR included coverage in the Metro, the Huffington Post, Stylist and The Telegraph, and launching the campaign at the UN Commission on the Status of Women in New York.