A stronger story for helping campaigners

A stronger story for helping campaigners

GOOD IDEA

Offering training and support to those seeking to bring about positive change.

STORY STRATEGY

Focus on a belief that is held by the Sheila McKechnie Foundation’s varied audiences and is faithful to Sheila’s legacy: that everyone should have the ability to shape their world.

SOLUTIONS

New brand positioning, strapline and messaging that was then used to update all marketing materials including the Sheila McKechnie Foundation website and social channels.